Advanced Design Thinking - Creativity Certification Program

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Discover opportunities for innovation and learn a method to transform your ideas into disruptive innovation projects

Advanced Design Thinking is a radical learning process based on the principles of entrepreneurship and disruptive innovation. This method has been conceptualized, designed, and tested by experts and the Imagine team since 2011. Advanced Design Thinking is structured in 4 phases and includes mechanisms to integrate inspiring creative visits, key mentors, speaker sessions, and workshops throughout its development The methodology helps generate attitudes that lead to innovation: deferring judgment, seeing mistakes as part of the process.

International Certification

Endorsed by Imagine Creativity Center (San Francisco, USA) and the Creativity Certification Program.

Validated by companies and entrepreneurs from the USA, Colombia, and Spain

Over the past 5 years, companies such as Audi, BMW, Coca-Cola, Banc Sabadell, and Sanofi have relied on Advanced Design Thinking method to create high-impact innovations.

Program includes

The program includes Official Certification from the Creativity Certification Program.

What you will learn

Program Characteristics

General model of entrepreneurship/innovation articulated in 4 Phases.
Flexibility within the method.
Practices replicating a real environment of disruptive innovation.
Small groups and personalized follow-up on the practices.
Useful for intrapreneurs and entrepreneurs.

Phase 1: Problem Reformulation

Objective: Identify the problems, the most relevant approaches, and the opportunities, i.e., the space and resources for “inno-imagination”.

Concepts: Analysis, projection, value.

Output: Define the problems and the rules of the game that define the project.

Phase 2: Idea Generation

Objective: Find ideas that allow generating customer value in the inno-imagination spaces selected in the previous phase.

Phase 3: Prototype Development

Objective: Build a prototype of the product or service to be used as a mechanism for learning and communication.

Phase 4: Communication

Objective: Generate effective communication materials to persuade an audience to validate the idea, generate attention, and endorse the product or service.

Meet those who will accompany you.

Juan Prego

Program Director

Expert in Communication, Leadership, Creative Thinking, and Innovation. Author of the conference and book “Think Like a Genius™” (Plataforma Editorial) among others. He has led international teams in the three countries where he has resided: Argentina, China, and Spain since 2002.

Learn more about Juan>

Objectives

4 grupos trabajando durante 3 días para aprender a aplicar Advanced Design Thinking, generando 4 proyectos reales de innovación disruptiva que presentarán al final de las jornadas. 4 groups working for 3 days to learn how to apply the Advanced Design Thinking method, generating 4 real projects of disruptive innovation that will be presented at the end of the sessions.

Projects

Achieve concrete output to implement solutions for the projects.

Training

Provide a significant level of education in the field of innovation/entrepreneurship and imagination.

Follow-up

Monitor the progress of the different projects at all times to proactively act in their development. Facilitate the interaction between all the projects.

Impact

Ensure a minimum (maximum) level in the final presentations and increase the overall impact and project return.

Students from around the world recommend the Advanced Design Thinking method.

I find the course approach really interesting, especially when it comes to a topic like creativity and the difficulties of providing training in such a subject in an online version. In addition, I find the content to be very useful and the format very simple and enjoyable to follow.