Slide Lombard
Design Thinking
Ver presentación The method used to innovate and undertake in Silicon Valley.

The Lombard method is a radical learning process based on the principles of entrepreneurship and disruptive innovation. This method has been conceptualized, designed, and tested by experts and the Imagine team since 2011. Lombard is structured in 4 phases and includes mechanisms to integrate inspiring creative visits, key mentors, speaker sessions, and workshops throughout its development. The methodology helps generate attitudes that lead to innovation: deferring judgment, seeing mistakes as part of the process.

International Certification

Endorsed by Imagine Creativity Center (San Francisco, USA) and the Creativity Certification Program.

Validated by companies and entrepreneurs from the USA, Colombia, and Spain

Over the past 5 years, companies such as Audi, BMW, Coca-Cola, Banc Sabadell, and Sanofi have relied on the Lombard method to create high-impact innovations.


    Español - Madrid, España
    Certificación Impartida por Juan Prego, Xavier Verdaguer


    Español - Madrid, España
    Certificación Impartida por Juan Prego, Xavier Verdaguer








    Program includes

    The program includes Official Certification from the Creativity Certification Program.

    What you will learn

    General model of entrepreneurship/innovation articulated in 4 Phases.
    Flexibility within the method.
    Practices replicating a real environment of disruptive innovation.
    Small groups and personalized follow-up on the practices.
    Useful for intrapreneurs and entrepreneurs.

     

    Objective: Identify the problems, the most relevant approaches, and the opportunities, i.e., the space and resources for “inno-imagination”.

    Concepts: Analysis, projection, value.

    Output: Define the problems and the rules of the game that define the project.

    Objective: Find ideas that allow generating customer value in the inno-imagination spaces selected in the previous phase.

    Objective: Build a prototype of the product or service to be used as a mechanism for learning and communication.

    Objective: Generate effective communication materials to persuade an audience to validate the idea, generate attention, and endorse the product or service.

    Meet those who will accompany you.

    Juan Prego

    Program Director

    Expert in Communication, Leadership, Creative Thinking, and Innovation. Author of the conference and book “Think Like a Genius™” (Plataforma Editorial) among others. He has led international teams in the three countries where he has resided: Argentina, China, and Spain since 2002.

    Learn more about Juan>

    Xavier Verdaguer

    Program Director

    Xavier Verdaguer is a serial entrepreneur from Barcelona, based in Silicon Valley, who has launched several technology innovation companies in the past 15 years. Xavier is a computer engineer and technical architect from the Polytechnic University of Catalonia, with executive education from Stanford University.

    Learn more about Xavier>

    Objectives

    4 groups working for 3 days to learn how to apply the Lombard method of Design Thinking, generating 4 real projects of disruptive innovation that will be presented at the end of the sessions.

    Projects

    Achieve concrete output to implement solutions for the projects.

    Training

    Provide a significant level of education in the field of innovation/entrepreneurship and imagination.

    Follow-up

    Monitor the progress of the different projects at all times to proactively act in their development. Facilitate the interaction between all the projects.

    Impact

    Ensure a minimum (maximum) level in the final presentations and increase the overall impact and project return.

    Students from around the world recommend the Lombard Method.

    Lombard logo
    @lucasjuan
    @lucasjuan
    Read More
    I find the course approach really interesting, especially when it comes to a topic like creativity and the difficulties of providing training in such a subject in an online version. In addition, I find the content to be very useful and the format very simple and enjoyable to follow.
    @carlene
    @carlene
    Read More
    I find the course approach really interesting, especially when it comes to a topic like creativity and the difficulties of providing training in such a subject in an online version. In addition, I find the content to be very useful and the format very simple and enjoyable to follow.
    @jorgelina
    @jorgelina
    Read More
    I find the course approach really interesting, especially when it comes to a topic like creativity and the difficulties of providing training in such a subject in an online version. In addition, I find the content to be very useful and the format very simple and enjoyable to follow.
    @jorgelina
    @jorgelina
    Read More
    I find the course approach really interesting, especially when it comes to a topic like creativity and the difficulties of providing training in such a subject in an online version. In addition, I find the content to be very useful and the format very simple and enjoyable to follow.
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    Our certifications endorse:

    Creativity Certification Program - Logo
    Lombard logo

    In-company training

    Would you like to conduct these programs in your company?

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